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Our CEO

Emanuela DeFalco

Emanuela DeFalco - CEO of Dirty Little Secret Cosmetics

Emanuela deFalco, founder of Dirty Little Secret Cosmetics and multiple other beauty brands, is a young, talented, and ambitious entrepreneur.  She created DLS Cosmetics when she realized there was a scarcity in the market of affordable, high quality cosmetics with multiple shade options. As soon as she realized what she could do with this opportunity, Emanuela asked her father for a $10,000 loan to begin her online brand.  It turned out to be a great investment because her startup company has now turned into a national multimillion dollar brand.

Since then, Emanuela has partnered with some of the biggest beauty subscription bags in the country and helps deliver inexpensive, top-notch cosmetics to over 3,000,000 people annually. Emanuela makes it her priority to ensure that her products are made with nothing but the highest quality ingredients. She is hands on with every detail, starting from the texture and scent all the way to the color selection. She believes in being present throughout each step and making sure her products are unlike any others that are on the market. She does all the testing on herself and her employees, and puts each product and shade through vigorous testing before approving for production.

Prior to her success, she graduated from Ramapo College in 2010 with a Bachelors’ degree in Business Marketing and Communications. In addition, she was a member of the Sigma Delta Tau Sorority, where she is still an active alumnus, as well as participating on the Ramapo Cheer Team. After college, she studied the art of makeup and ultimately decided that would be her profession, opening the door to release her first brand in 2013. 

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